#ImYourAlly is a collective effort from Aurora – a creative experience agency built to solve the biggest challenges for business and society. In partnership with some epic partners – TikTok, Weapons Down Gloves Up, The Learning Foundry, Thrive and Buttermilk

This movement was devised as a direct response to the sadly pervasive misogynistic narrative we are seeing in much of today’s social media.

There was no brief, no budget and no client. We simply want to do the right thing. We feel that the younger generation deserves a world that strives for positivity, equality and inspiration.

#ImYourAlly is not simply a celebration of women, but an attempt to build a lasting change in mindsets and rhetoric in the young adults of today.